I'm Joel — a creative who's spent the last four years deep in sport, media, and culture. I tell stories that make people feel something; taking a loose idea or a fleeting moment and shaping it into something that lands, sticks, and travels.

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I've worked with some of the biggest sports teams in Europe and on projects seen by millions, got lost in South America for a year, picked up passable Spanish, and co-produced a podcast that a million people found worth their time.

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I'm at my best with a blank page, an idea that isn't fully formed yet, and a reason it needs to matter.